B2B eCommerce for 2013


eCommerce SWOT Analysis


Many people with a business education have had experience with a SWOT analysis - strengths, weaknesses, opportunities, threats.  Unfortunately, applying these types of analyses tend to go the way of trigonometry – something you learn once and never really use again.  But we shouldn’t lose sight of the benefits of a SWOT analysis: the ability to offer a concrete, realistic audit of a company and a visual representation of its standing among competitors.

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